Building The Best
Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 8, 1911, Chevrolet was acquired by General Motors in 1917. Actual design work for the first Chevy, the costly Series C Classic Six was drawn up by Etienne Planche, following the instructions of his old friend Louis. The first C prototype was ready months before Chevrolet was actually incorporated.
China became Chevrolet”s third largest market, with sales 332,774 vehicles, behind only the United States and Brazil. It was time that the company trickled down to other parts of Asia. The launch of Chevrolet marked General Motors” success in India. It set foot in India with the launch of Optra in 2003. The car was well received by the Indian customers. Chevrolet later launched the SUV Tavera which too did well in the Indian Market. But their true success was a ”Spark” of brilliance. With the launch of Chevrolet Spark, not only did the GM sales numbers shoot up, but they developed a sense of confidence in the Indian consumers.
The Chevrolet brand is currently undergoing a product restructuring in North America along with all other GM brands in order to fit into the parent company’s turnaround efforts and to rebuild GM. General Motors has recently been in development to make more fuel efficient Chevrolet branded vehicles in order to compete with companies like Toyota and Honda. The Monte Carlo, discontinued in 2007, is said to be replaced by the Camaro, also a coupe. At the 2009 Detroit Auto Show, the production version of the Chevrolet Spark was displayed under the nameplate of Spark. General Motors announced that the Spark would go into production in the US. Along with the Spark , General Motors will introduce two more models: the plug-in hybrid 2011 Chevrolet Volt; and the 2011 Chevrolet Cruze, successor to the Cobalt. Remapped Chevrolet Cruze 2.0 vcdi can have a upped bhp of 198 BHp from 164 BHp. Chevrolet Beat 1.2 S-TEC II DOHC can turned into a beast by upping the bhp to 89 BHp from 79 BHp.