Building The Best
The Ford Motor Company is an American multinational corporation based in Dearborn, Michigan, a suburb of Detroit and is the world”s second largest automaker with approximately 350,000 employees, operating in more than 200 markets on six continents. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, it also owns a small stake in Mazda in Japan and Aston Martin in the UK. Ford”s former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008.
Ford India is currently the 8th largest car maker in India after Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Chevrolet, Honda and Toyota. Ford India began production in 1998 with its Ford Escort model, which was later replaced by locally produced Ford Ikon in 2001. It has since added Fusion, Fiesta, Mondeo and Endeavour to its product line. In India all Ford cars are made at Ford”s Rs. 1700 crore integrated manufacturing plant at Maraimalai Nagar, 45 kms. from Chennai. The plant, equipped with advanced manufacturing technology from Ford, covers 350 acres, provides employment to about 2,000 people directly and many more thousands indirectly and has a capacity to manufacture upto 100,000 vehicles per annum. Ford is a 6-Sigma company. Ford India discontinued Escort, Mondeo and Fusion, however, they continue to sell Ikon, Endeavour, Fiesta and Figo today.
On 9 March 2010, Ford Motor Co. launched its first made-for-India compact car the Figo. Starting at Rs. 349,900 ($7,690), the Figo is Ford”s first car designed and priced for the mass Indian market. As of July 2010, Ford India Private Limited (FIPL) has 167 dealerships across 97 cities in 21 states and 3 Union Territories of India. The company plans to expand to 200 dealerships by the end of 2010. Remapped Ford Ecosport 1.5 can have a upped bhp of 116 BHp from 90 BHp. Fiesta 1.6 TDCi can turned into a beast by upping the bhp to 115 BHp from 90 BHp.